Privacy Policy

Last updated: October 3, 2026

Lucent Aura operates this store and website, including all related information, content, features, tools, products, and services, in order to provide you, the customer, with a curated shopping experience (the “Services”).

Lucent Aura is powered by Shopify, which enables us to provide the Services to you.

This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, make a purchase or other transaction using the Services, or otherwise communicate with us.

If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described below.

Personal Information We Collect or Process

When we use the term “personal information,” we mean information that identifies you or can reasonably be linked to you or another person.

Personal information does not include information that is collected anonymously or has been de-identified so that it cannot reasonably identify or be linked to you.

Depending on how you interact with the Services, where you live, and as permitted or required by applicable law, we may collect or process the following categories of personal information:

• Contact details, including your name, address, billing address, shipping address, phone number, and email address.
• Financial information, including payment card information, transaction details, form of payment, payment confirmation, and other payment details.
• Account information, including your username, password, security information, preferences, and settings.
• Transaction information, including the products you view, add to your cart, add to your wishlist, or purchase, as well as your past transactions.
• Communications with us, including information you provide when contacting customer support or otherwise communicating with Lucent Aura.
• Device information, including information about your device, browser, network connection, IP address, and other unique identifiers.
• Usage information, including information about how and when you interact with or navigate the Services.

Personal Information Sources

We may collect personal information from the following sources:

• Directly from you, including when you create an account, visit or use the Services, make a purchase, communicate with us, or otherwise provide personal information.
• Automatically through the Services, including from your device when you use our Services or visit our website and through cookies and similar technologies.
• From our service providers, including when we engage third parties to provide technology, payment processing, analytics, fulfillment, shipping, customer support, or other services on our behalf.
• From our partners or other third parties, as permitted by applicable law.

How We Use Your Personal Information

Depending on how you interact with us or which Services you use, we may use your personal information for the following purposes:

• Provide, Tailor, and Improve the Services. We use personal information to provide the Services, process payments, fulfill orders, remember preferences, manage customer accounts, arrange shipping, provide customer support, process approved damaged or defective product claims, enable reviews, and improve or personalize your shopping experience.
• Marketing and Advertising. We may use personal information for marketing and promotional purposes, including sending promotional communications by email, text message, or other permitted methods and displaying advertisements for products or Services.
• Security and Fraud Prevention. We use personal information to authenticate accounts, provide a secure shopping and payment experience, detect and investigate possible fraudulent, illegal, unsafe, or malicious activity, and protect our business and customers.
• Communicating with You. We use personal information to provide customer support, respond to inquiries, communicate about orders or accounts, and maintain our business relationship with you.
• Legal Reasons. We may use personal information to comply with applicable law, respond to valid legal processes, investigate potential violations of our policies, participate in legal proceedings, and protect our rights or the rights of others.

If you create a customer account, you are responsible for keeping your account credentials secure. We recommend that you do not share your password or other access information with anyone else.

How We Disclose Personal Information

In certain circumstances, we may disclose personal information to third parties for legitimate business purposes and as permitted by applicable law.

These circumstances may include:

• With Shopify, vendors, and service providers that perform services on our behalf, including payment processing, IT services, data analytics, customer support, cloud storage, order fulfillment, and shipping.
• With business and marketing partners that help provide marketing services or advertising.
• When you direct us, request that we do so, or otherwise consent to the disclosure of information to a third party, such as when information must be provided to a shipping carrier to deliver an order.
• With affiliates or entities within our corporate group, where applicable.
• In connection with a business transaction such as a merger, acquisition, restructuring, bankruptcy, or sale of assets.
• When required to comply with legal obligations, court orders, subpoenas, search warrants, or similar legal requests.
• When necessary to enforce our Terms of Service or policies or protect the rights, safety, and security of Lucent Aura, our customers, or others.

For personalized advertising supported through Shopify, business and marketing partners may use information in accordance with their own privacy notices.

Depending on where you reside, you may have the right to opt out of certain data-sharing or targeted-advertising activities.

You can exercise applicable opt-out rights here.

Relationship with Shopify

The Services are hosted by Shopify.

Shopify collects and processes personal information about your access to and use of the Services in order to provide and improve the Services.

Information you submit through the Services may be transmitted to and shared with Shopify and other service providers, including parties located in countries other than the country where you reside.

Lucent Aura may also use Shopify features that incorporate information obtained from your interactions with our store, other merchants, and Shopify.

In certain circumstances, Shopify is responsible for processing personal information, including responding to requests regarding information processed by Shopify.

To learn more about how Shopify uses personal information and the privacy rights that may be available to you, please review the Shopify Consumer Privacy Policy.

You may also access the Shopify Privacy Portal.

Third-Party Websites and Links

The Services may provide links to websites or online platforms operated by third parties.

If you follow a link to a website that is not affiliated with or controlled by Lucent Aura, you should review that website’s privacy and security policies and its terms and conditions.

We do not guarantee and are not responsible for the privacy, security, accuracy, completeness, or reliability of third-party websites or platforms.

Information you provide on public or semi-public platforms, including social media platforms, may be visible to other users and may be used according to the policies of those platforms.

The inclusion of a third-party link on our website does not necessarily constitute endorsement of that third party or its content.

Children’s Data

The Services are not intended for use by children, and we do not knowingly collect personal information from children under the age of majority applicable in their jurisdiction.

If you are the parent or guardian of a child who has provided personal information to us, you may contact us using the information below to request deletion of that information.

As of the effective date of this Privacy Policy, we do not have actual knowledge that we “share” or “sell,” as those terms may be defined under applicable law, personal information belonging to individuals under 16 years of age.

Security and Retention of Your Information

No security measure is perfect or completely impenetrable, and we cannot guarantee absolute security.

Information transmitted to us may not always be secure while in transit. We recommend that you do not use unsecured channels to transmit sensitive or confidential information.

How long we retain personal information depends on various factors, including whether the information is needed to:

• Maintain your account.
• Provide the Services.
• Complete or document transactions.
• Meet legal, accounting, or regulatory obligations.
• Resolve disputes.
• Enforce our agreements and policies.

Your Rights and Choices

Depending on where you live, you may have some or all of the following rights regarding your personal information.

These rights are not absolute and may apply only in certain circumstances.

• Right to Access / Know. You may have the right to request access to personal information we maintain about you.
• Right to Delete. You may have the right to request deletion of certain personal information we maintain about you.
• Right to Correct. You may have the right to request correction of inaccurate personal information.
• Right of Portability. You may have the right to receive a copy of certain personal information or request that it be transferred to another party.
• Right to Opt Out of Sale or Sharing for Targeted Advertising. Depending on where you reside, you may have the right to opt out of the sale or sharing of personal information or certain processing for targeted advertising.

You can exercise applicable opt-out rights here.

If you visit our website with a recognized Global Privacy Control preference signal enabled, we may automatically treat that signal as an opt-out request when required by applicable law.

To learn more about Global Privacy Control, visit https://globalprivacycontrol.org/.

Other than Global Privacy Control where applicable, we do not necessarily recognize other “Do Not Track” signals sent by browsers or devices.

Managing Communication Preferences

We may send you promotional emails or other marketing communications.

You can opt out of promotional emails at any time by using the unsubscribe link included in the communication.

If you opt out of promotional messages, we may still send non-promotional communications, such as messages concerning your orders, account, customer-service requests, or other transactions.

Exercising Your Rights

You may exercise applicable privacy rights where indicated through the Services or by contacting us using the information below.

To learn more about how Shopify uses personal information and rights relating to information processed by Shopify, visit https://privacy.shopify.com/en.

We will not discriminate against you for exercising applicable privacy rights.

We may need to verify your identity before processing a request, as permitted or required by law.

Where permitted, you may designate an authorized agent to submit a request on your behalf. We may require proof that you authorized that individual to act for you and may require you to verify your identity directly.

We will respond to privacy requests within the timeframe required by applicable law.

Complaints

If you have concerns or complaints about how we process personal information, please contact us using the contact information below.

Depending on where you live, you may also have the right to appeal a decision regarding a privacy request or submit a complaint to an applicable data protection or regulatory authority.

International Transfers

We may transfer, store, and process personal information outside the country where you live.

Where applicable, transfers of personal information from the European Economic Area or United Kingdom may rely on recognized transfer mechanisms, including the European Commission’s Standard Contractual Clauses or equivalent mechanisms approved by relevant authorities.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for operational, legal, regulatory, or other reasons.

When we update this Privacy Policy, we will post the revised version on our website and update the “Last updated” date above.

We will provide additional notice where required by applicable law.

Contact

If you have questions about our privacy practices or this Privacy Policy, or if you would like to exercise any privacy rights available to you, please contact us at:

Lucent Aura
Email: contact@lucentaura.com